Search keywords
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The Search Keywords setting specifies keywords or key phrases that some search engines will use to classify the blog. For example, for a blog that is primarily focused on one particular topic, terms related to that topic would be entered in this field.


To specify search keywords for the blog:

1.Click the Settings & Security tab.  
2.Click Publishing Defaults in the Options list.  
3.Click General.  
4.Scroll down to Search Keywords.  
5.Type the required keywords in the Search Keywords field, separating them with commas. To use key phrases (e.g. baseball history), separate the words with spaces, and the phrases with commas.  
6.Click the Save Settings button at the bottom of the page.  

 
How Does The System 'Tell' Search Engines What The Blog Keywords Are?

The search keywords are inserted into a <META> tag used by some search engines in the HTML of the blog pages.

For example, if the following values were entered in the Search Keywords field:

cats, cheese sandwiches  

this <META> tag would be inserted into the <HEAD> section of the HTML of the blog pages:
 
<meta name="Keywords" content="cats, cheese sandwiches">